I served as Director of Content for the first year of this major music and comedy festival.  Together with my great team, we produced all the broadcast, online, social, and Out of Home digital signage for the 5 day festival.  Over 40 hours of total content over 9 jumbo Trons.  The lineup included headliners Macklemore, Kings of Leon, Black Keys, Zac Brown, and the Avett Brothers along with 60 other bands across 3 stages including Alabama Shakes, Dirty Projectors, Family of the Year, Rodrigo y Gabriella, Michael Franti, and Vintage Trouble, The Shins, Wallflowers, Jane's Addiction, Blues Traveller, and Mavis Staples and more.  The Comedy stage featured Jim Gaffigan, Wyatt Cenac, Tig Nataro, Aziz Ansari and more.